Friday, August 14, 2009

Presentation techniques I

Giving out a proper presentation is crucial because you want to try and sell your services, your products but how many of people have given a presentation not knowing how effective they are, I guess you can analyse the statistics of your performance by calculating the amount of people you sell your products to or the amount of downlines you have achieved but wouldn't you want know how you can maximise those percentages. I have studied Training & Development and I would like to tell you how to apply theoretical ideas to maximise your ability to do a professional presentation. Here are some tips

In order to do a proper presentation you will need a set timeline, the reason being is because you need to understand that the prospective partner (P) is giving up their time to listen to you, so its crucial to try to finish the session earlier then later, for example if P has an important appointment to attend to afterwards he/she will be angry if you kept them waiting, I personally will not go over 2 hours.

Ice breaker - The ice breaker is in the beginning of the presentation it is an informal interaction with the prospective partner, the aim of the icebreaker is to determine their career aspirations for example future goals, likes/dislikes, current job, emotional and financial stability. The information you gain from the icebreaker will help you along in the presentation.

Relate - In many situations teachers tell students what to learn and there is no need to make sense of what they learn, or why they need to learn. However if you tell an adult this, they will be less enthusiastic about what they are learning and will eventually refuse to participate in learning about your company and your products. People need motivation and understanding, they need to make sense of what you are telling them and they will choose to learn voluntarily, they also have a short attention span and will need to take regular breaks, evidence has proven that 70% of what we absorb comes through informal learning because it is easier for them to understand.

In order to relate to P we need to identify the Aim, objective, and the So What of the presentation.
Aim: To inform you about my company and what products it has to offer
Objective: In the end of the presentation you will gain a brief idea of the companies potential of success.
So What?: Depending on what P has told you it could be anything that will benefit them for example if they hate working long hours you can state that they can choose to work their own hours in the time that suits them, if they are satisfied with their life you can say that they may want to try something new and make extra money part time.

When you are presenting, ensure that P understands what you are saying, if they look confused or unsure then try to explain it more thoroughly and engage them in the process by interacting with them on a personal level, for example "What do you think of product A?" It is not wise to ask leading questions such as "Do you think product A is a good product?" the reason being is that P will fill intimidated. If we do get a negative response then it shows that P is actively engaged and comfortable, this is not a bad thing because we can learn something from their perspective.

last but not least, practice makes perfect, it is very crucial that you should practice in front of your friends, or your co-workers and ask them for feedback so you can understand your strengths and your weaknesses and build up on them.

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